Before I even had a website, I started calling up people I wanted to work for and building a relationship with them.
Our product was Sales and Marketing Consulting. Simple. It worked.
Then, as we grew, we started to work on the digital side of the business ie. our website, our digital training and our webinar and our email marketing, blogs etc.
When doing this, we started to get consumed with creating an online presence. We took our focus off what mattered most.
We realised what we were doing wrong and once we realised, we never made this mistake again.
So many Businesses and Companies spend so much time, effort and money in an attempt to perfect their website, their funnels and their offers..
It is so easy at this point of your business to do a whole lot, with little to show for your efforts.
I’m going to give you the shortcut to how to grow a real business, so you don’t waste precious your precious resources like time and money…
So, you more than likely provide a service, or a service related to a product that you are selling (an important distinction…there is always going to be Customer Service involved).
DO NOT CREATE FUNNELS RIGHT AWAY
What?… But I was told that is the thing to do, right?
There are more important steps to get right first, to make sure you actually make sales.
The time to run ads is when you know you have the right offer for your target market.
They are best used to scale…
YOUR OFFER WILL EVOLVE OVER TIME
No funnel, no ads, no offer?!
Stay with me here. If you do, you will understand that finding out what your Customer wants by actually delivering something to them and then tweaking it along the way is the only way to build an offer that will sell…then we look at everything else.
STOP TRYING TO GET MILLIONS ON YOUR LIST OR LIKES!!
Someone sent me an offer to connect with Influencers on Instagram for a fee.
I immediately thought, she hasn’t even asked me what my target market is!
So, I would be getting likes, but no potential Customers. What is the point of that?
So, stop trying to reach more people with your ads or getting more likes.
Stop trying to build huge lists for now…
Don’t spend your time and money marketing to people who aren’t really interested in your product or service.
So, exactly what should we be doing instead I hear you ask?
𝟏. FOCUS ON YOUR TARGET MARKET
This means you focus on your niche and your ideal Customer or Client before anything else.
First, we need to make sure that your marketing message and, branding and based on your specialty product or service is working.
So people understand what you do and how you do it and are genuinely interested in it.
Your actual product or service offer and will come from doing this first, because when you’re in conversation with your ideal Customer, you will know exactly what it is that they want.
2. WORK ON BUILDING RELATIONSHIPS WITH YOUR ACTUAL POTENTIAL CUSTOMERS AND NUTURE THEM
Speak with them, get to know them.
Ask them what they need and want.
Ask them what keeps them up at night.
Show them you genuinely care and want to help them with their problem. Like you would a friend.
Then stay in touch. Like a friend would.
Treat your Customers like friends.
Old school? Yes.
Does it still work? Yes.
Genuinely caring for people makes them like you and want to work with you.
Don’t just send a link to your offer cold…to people who don’t know you.
Actually work on building a relationship with a group of your ideal Clients first.
Offer some value so they know that you are in fact the right person to help them.
Once they know you better, and like you and your offer, then when you send them an offer at a later point in time, they will be more interested in it.
Digital Marketing enhances a relationship, it doesn’t replace one.
If you do this well, before you ever run an ad, you’ll know what the message should be, and who you are targeting, exactly what your offer is and your proven landing page and resulting offer will be written to accomodate your Customer perfectly.
Let us help you with each step of the Sales and Marketing process….then when you have this right, we can help you systemise it and scale your business.
We will save you so much time and so much money, whilst increasing your brand presence, leads and sales.